Recession, a major oil spill, high gas prices and unrest in the Middle East. These topics could all be ripped from recent headlines, but not in this case. NEO Airchecks invites you to revisit the Carter era via this week's aircheck, which focuses on dimunitive WTIG/990 in Massillon. This recording comes to us courtesy of friend Ron Leader of Warren, Ohio. In this aircheck from 1979, he's handling morning drive while keeping the mood light with his own brand of one-liners and stories. Listen for his jab at the economic downturn while discussing the trend in media towards nostalgia.
WTIG first took to the local airwaves in 1957 as a 250-watt daytimer, but was eventually granted a modest nighttime signal. For a large portion of of its history, the station had a Top 40 format that was commonly known as "Tiger Radio". It currently airs a sports talk format using the positioner "ESPN 990", a nod to its status as an ESPN affiliate. Also heard is a local morning show hosted by owner Ray Jeske, Massillon Tigers football and Cincinnati Reds baseball. Jeske purchased WTIG in the 1980's and later moved its studios from downtown's Massillon Building to the transmitter site in nearby Newman.
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