Saturday, October 1, 2011

Time Runs Out for The End

By the time of spring's arrival in 1999, the longrunning alternative/modern rock format heard on Cleveland's WENZ/107.9 "The End" was on its last legs. The station had been purchased by Radio One in January of that year, and a flip to an Urban format was on the horizon.

It's in this environment that we find WENZ evening personality Number One Son hosting his final edition of "Cleveland After Dark". Not long before this broadcast, he and the rest of "The End" staff had been informed that Radio One would not be needing their services. As a result, Number One Son decides to spice up the music mix a bit prior to bidding his listeners farewell. Radio One officially took over the station at midnight, just minutes after the conclusion of this aircheck.

Two weeks later, the station was relaunched as "Kiss 107.9", prompting a legal skirmish with Clear Channel over the use of the "Kiss" branding. To avoid any further issues, WENZ switched to the moniker "Z 107.9". The Urban format remains on the air to this day.

1 comment:

  1. I didn't hear this broadcast, but I totally recognize Number One Son and just hearing this clip makes me so sad and nostalgic. 107.9 was the sound of my high school days, and my introduction to music that was off the beaten path (despite the Korn and Blink-182 that show up on this clip). Bring back The End!